The Sonar is On

It started yesterday, the other big music event in Barcelona. It’s the Sonar, the “Advanced Music and Multimedia Art” festival. In a nutshell, an electronic music festival.
You can pretty much imagine what kind of gigs and performances you can see at the festival sites. Chemical Brothers or Jeff Mills are among the regulars at different editions of the festival. But in my opinion, one of the most interesting and surprising aspects of Sonar is always the promotion, the image of the festival.
A few years ago, for instance, they used the image of Diego Armando Maradona to promote the festival. You may wonder what the retired football star has to do with advanced music, but somehow the mix worked.
This time they used the photographs and stories of different con men, cheaters and forgers. if you visit the web site of the festival, you can read about them. In Spain, the most famous of them is el Dioni, a security guard who disappeared with a considerable sum of money he was supposed to watch.
Just before the start of the event, the organization of the festival revealed that the people starring in the promotion campaign, except for el Dioni, are not real. The fakers were fake, and so far everybody had bought it. Brilliant.