Illicit Booze Deaths

An article from Kenya's The Standard reports on the dozens of deaths caused by drinking an illicit alcoholic drink.

Unfortunately, the writing is somewhat florid and at times it's difficult to know what the point is being made. Here's one description:

"There were desperate cases of people clinging to life as relatives forced liquids down their throats. Their white limbs, cold hands and starry eyes gazed in infinity. The compound of the examination room resembled a political rally. Anxious relatives thronged the place."

What kind of party has rallies like this?